It can be used at the end of the shower to minimize the time hair is wet; The Aquis hair turban, which speed dries hair from wet to damp while protecting hair from breakage and cuticle damage; The Restorative Leave-In Mist that can be applied to partially dried hair before styling; and. Well, yes. ci"!] rIUq"oW`1=0;xx`82BE'NgD8w:*Q%og\1rrD%?FL As someone with a thick, curly head of hair, ditching the heavy conditioner in favor of a few spritzes of a leave-in felt almost sacrilegious at first. 4 installments of $6.50 with Aquitex was inspired by the moisture-wicking technology in athletic wear meaning it "has multi-layer channels built in that transport water quickly from your hair into the fabric," says Cox. Plus, receive a gift when you spend $175+ on the brand. For best results, use with steps 1, 3 and 4 of the Aquis Prime system. p? Vanity-upgrading solutionsfor better, glowier skin, Foolproof favorites to enhance every feature, Because your face shouldn't be having all the fun, Supplement, sexual health, and self-care support to boost your well-being, DISCOVER EXCLUSIVEAND DISTINCTLY-SCENTEDCREATIONS, VANITY-WORTHY DELIGHTS FOR ANY BEAUTY LOVER. "Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers. So imagine my surprise when, after testing Aquis' four key products, my hair air-dried into the defined, frizz-free, mermaid waves of my dreams. I've found that to be true in my personal experience as well. P43xDoAQdd1xq8Cs/OB a very fancy way of saying "shampoo." Sure, hygral fatigue isn't always to blame frizz and damage, but in my case it was. My vented brush helped ensure the wash was evenly distributed. "Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers. /Rttm%fH~ 0Dw).TQPfK7_jN"jqp-
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^j-DeWydLwHl *@x"40"UzPV^-H: @L0@e"lsB| Disclosure: This post is brought to you by the Insider Reviews team. Use the enter key to expand submenu items. If you buy them, we get a small share of the revenue from the sale from our commerce partners. Everything we offer is discovered, tested, and approved by our Committee before it earns a place on THE SHELVES and ultimately, your cosmetic wardrobe. "It wicks water away from the hair faster and with less friction than regular towels," Cox explains of the hair-care innovation. sezzle hair need to be "repeatedly exposed to water" in order to stay clean? It's straight-up magical, and that's not an exaggeration. A hair shampoo that gently cleanses all hair types. I mean, it goes against, I thought I knew about hair care. The Restorative Leave-In Conditioner that locks in moisture and restores hair to natural pH balance. b%T3UfPF+p/.Fl)yC^f3Dh9GtNat+ -U`LLWM Our frizz-prone editor reveals how the brands Prime System gave her sleek, healthy strands in record time. You bet. Its a personal year-round affliction that, for visual reference, puts my hair in the company of Mia Thermopolis, Hermione, and The Starchild. Because it cuts down on drying time, it can even help eliminate the need for a blow dryer, so long as you're okay with a little air-dry time. Even though I've tested a lot of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming. smooth, but it's a temporary benefit that only masks hair damage and also weighs down hair," she says, noting that heavy conditioners may also slow the drying process and, in her view, leave strands more susceptible to damage. Item limited to a max quantity of The AQUIS Prime system encompasses four easy steps: The first step is a unique Water Defense Pre-Wash, a pH-balance restoring spray formulated with coconut oil and exclusive amino acid complex that protects strands from inside out before water exposure. "We are moving towards a hair-positive world, and it's time our products catch up," says Founder Britta Cox. ), Renews and refreshes without stripping moisture, Keeps cuticle layer smooth to reduce tangles and frizz. Disrupting luxury skincare with an unretouched campaign for BABOR. Created after years of dedicated consumer and scientific research, AQUIS Prime products are the first-ever haircare system to prevent the little-known phenomenon called Hygral Fatigue, the damage that happens to hair when it gets wet and loses its strength. SHOP NOW, Aquis Prime Rebalancing Hair Wash (8 fl. Discover cutting-edge formulas and groundbreaking technology. MACRENE ACTIVES HIGH PERFORMANCE TINTED MOISTURIZER. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. ,"AZ"E11`i:Mc0jv]bp2BzrUG(d%,K=$bp B%^oDom[L>}D)y:^2FAK#on0*r] .WfA!rf232TgpXA?=|$dR I love its naturally wavy texture, but hate that my "good hair days" are so few and far between. Encompassing four easy steps, the Prime System includes a Water Defense Pre-Wash Spray, Rebalancing Hair Wash, Rapid Dry Hair Turban, and Restorative Leave-In Conditioner. I mean, it goes against everything I thought I knew about hair care. Application Area: HairIdeal for these Concerns: Frizzy HairHair Care: ShampooHair Type: Coarse Hair, Color-Treated Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily HairIngredient: Aloe Vera, Amino Acids, Glycolic Acid, Green Tea, Herbal Extracts, Keratin, PanthenolPreferences: Certified Cruelty-Free, Clean, Phthalate-Free, Sulfate-FreeShampoo: Repair Shampoo. Think of it this way "Hair is made of keratin, just like your fingernails," Cox explains. "If you soak your fingernails in water for even a few minutes, they get very soft, pliable, and weak. The #hairstrong movement kicked off in full effect with thousands of social media tags and education touchpoints, over 100M media impressions across such leading outlets as Allure, Zoe Report, Byrdie, and more, hundreds of pieces of influential social media content, and dozens and dozens of reviews -- all working in tandem to strategically move the needle to create a massively successful launch. And not just once either. Based on the insight that less water + faster drying = healthier hair, AQUIS products prevent damage and Hygral Fatigue (the stretching and swelling that happens when hair is wet), protecting its natural biome, andusing safe and gentle yet effectiveformulas a portion of AQUIS Prime proceeds will be donated to Code For Fun, an organization that provides tech training for teens in the San Francisco bay area so they can become the innovators of tomorrow. tj@E As Cox says, "Unfortunately, that means most of us. Haven't we always been taught that conditioner is the key to healthy, shiny hair? to be used after washing and drying. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. "Typical rinse-out conditioners fill in the gaps of raised cuticles so hair feels smooth, but it's a temporary benefit that only masks hair damage and also weighs down hair," she says, noting that heavy conditioners may also slow the drying process and, in her view, leave strands more susceptible to damage. Job done. But perhaps my favorite step of the Aquis Prime system is step three the Lisse Luxe Hair Turban ($30). To support the launch of the AQUIS Prime hair care system in Sephora -- the brands first foray into clean haircare -- Beach House worked alongside the AQUIS team on developing the comprehensive, multi-tiered Hair Strong" program -- an inclusive hair movement celebrating your hairs healthiest, best state, no matter what kind of hair you were born with. AQUIS is changing the rules of hair washing. The fourth and final step of the Prime System omits the traditional in-shower conditioning step and replaces it with a Restorative Leave-In Mist that is applied to partially dried hair before styling. The system starts working before you even get your hair wet with the. Using traditional conditioners on wet hair traps the water inside even though it may deliver a positive cosmetic appearance. items in your basket Aquis is diving into another sector of the hair care category. There's a good reason for that though I was searching for a solution without first understanding the underlying problem. and actually addresses the underlying cause of said problems. They formulated a better and healthier way to care for your hair that shaves time off your routine, protects and perfects your hair, and gives you that unquestionable confidence in your hair that makes you #HairStrong. (OK, fine, it's an exaggeration, but not by much. to blame frizz and damage, but in my case it was. Klarna Again, AQUIS won me over with its light yet effective detangler. Learn more about sezzle What I can tell you is that this system has transformed my relationship with my own hair from "love-hate" to "love-love" because now, every day is a good hair day for me. This shampoo gently purifies hair leaving it soft and hydrated. BEAUTYBIO'S GLOPRO MICRONEEDLING REGENERATION TOOL WITH GLOPRO FACE MICROTIP ATTACHMENT HEAD, All Products on Violet Grey are approved by the. ", You may have noticed the above equation doesn't involve an in-shower conditioner, which Aquis has strategically left that out of the four-step system. We operate independently from our advertising sales team. Shaking your head at the thought of adding a prewash step and a dedicated towel? "By removing excess water quickly and gently, it helps hair regain its strength.". evfr{8=?{E}qvIn+xys s([2Nyej. For more information, visit AQUIS.com, Cision Distribution 888-776-0942 We highlight products and services you might find interesting. Well, yes. Rewards members earn The brand's proprietary Aquitex technology minimizes Hygral Fatigue, by drying hair 50% faster than traditional towels, without damaging friction or excessive heat that is required to dry overly wet hair. points on this order, Aquis Lisse Luxe Hair Turban - Cloudy Berry (1 piece), Olaplex No. The Water Defense Pre-Wash, which is a pH-balance restoring spray is formulated with coconut oil and an amino acid complex that protects strands from the inside out before water exposure; The Rebalancing Hair Wash, which cleanses hair without irritating the scalp or weakening tresses further. Basically, I can run a comb through it afterwards without running into any snags and as anyone with thick hair knows, that's a. . Made from proprietary wicking fabric called Aquitex, the turban feels ultra-soft and wraps gently around wet strands. You can purchase syndication rights to this story here. "This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says. "It helps hair defend itself from getting waterlogged and weak," Cox explains. Before I was tasked with testing the new system, my routine was simple: shampoo, condition, towel dry. The longer hair is damp, the more likely it is to exhibit markers of hygral fatigue like frizz, breakage, split ends, dullness, and tangles, according to the hair care expert. 0 Jumping in the shower minutes later, I was surprised at how incredibly sleek my hair became when it touched water. Aqua/Water/Eau, Sodium Methyl-2 Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Keratin Amino Acids, Cysteine Amino Acids, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Equisetum Arvense Extract, Yucca Schidigera Stem Extract, Macrocystis Pyrifera (Kelp) Extract, Persea Gratissima (Avocado) Oil, Panthenol, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Cinnamidopropyltrimonium Chloride, Citric Acid, Glycolic Acid, Phenoxyethanol, Parfum/Fragrance. "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of, focused on strengthening strands against hygral fatigue. The second is a specially-formulated gentle in-shower Rebalancing Hair Wash that gently cleanses hair without irritating the scalp or weakening the hair further, recommended to be used at the end of a shower to minimize time hair is wet. Simply put, less water and faster drying results in healthier and more beautiful hair. Frizz. Please try again. The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. Generate awareness, excitement, and ultimately sales, for the launch of this new segment for the AQUIS brand through a series of storytelling moments using the #hairstrong foundation for smart, savvy media relations, strategic paid and organic tastemaker marketing with highly engaged social media influencers and pro hairstylists, editor desksides, and experiential eventing.
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