Entertainment Television, LLC A Division of NBCUniversal. Overall, these inspired me to have fun with my makeup. Want the latest and greatest deals and celebrity must-haves delivered straight to your inbox? With #euphoriamakeup sitting at 1.4 billion views on TikTok, it's hard to escape the impact the makeup has had in the pop culture zeitgeist. If you need help purchasing a product directly from Allure, go to our FAQ. But before I dive into the negatives, let me share the highlights (no pun intended). "Picking out a fun palette with Nars or Colourpop would have been super fun and quick and easy. In the past few years,the minimalist no-makeup trend has taken over, with celebrities and influencers opting for the less is more approach. Your California Privacy Rights. The gems are self-adhesive for easy application, though Davy recommends securing them with a little lash glue if you have something extremely sweaty planned. (I clocked several scenes where the brand is featured, but Davy was always cautious when asked about the cast, making sure not to promote "who wore what" so that they didn't feel like a walking billboard for the brand. In contrast, the shorteredgeswill help you draw a subtle wing. In the imagery used for the brand, all skin tones are represented and the shade adapts depending on your coloring, from a neutral to even a rosy shade it really is magic. All products featured on Glamour are independently selected by our editors. I also appreciated its long-wearing formula. It's December in Los Angeles and I'm sitting in the studio of Donni Davy, Emmy-award winning makeup artist. The sharp, pointed edges are perfect for those moments when youdesire a dramatic wing or feel like creatinggraphic lines. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window). Until then, why not grab some face gems to pass the time? Providing fans with a brand and products to support that was a natural next step.". It was searching around for different products to use that would layer, the idea being that your glitter is your topper your finishing touch but it doesn't ruin the makeup that you already put on.". It'sas if your lips are wrappedin a cashmere sweater. Place the deepertonein the areas you want to plump upand the lighter shade to highlight the center of your mouth. It has a short brush, and the glitter is suspended in a clear gel base that can be used alone or layered over shadow. The best part? Within a few hours of wear, the liner disappeared and looked as if I had sprinkled specks of glitter around my eyes. "We had one in every actor bag," she says. It looks a little more like a classic brown on me, which I love, but I've seen it look more rosy or nude on others. TheEmmy-winning makeup artistpartnered with A24 and the creators behindEuphoriato offer a variety of products that cater to"both yourwildest dreams and your daily routine.". Your source for entertainment news, celebrities, celeb news, and celebrity gossip. All in all,I'd call this the star product of the line. I'm going to preface this by saying I'm not daring at all when it comes to lip color. inquiries when wearing it is the Mouth Cloud Lip Cream in Magic Brownie. You can easily swipe them across your lid with the pointed applicator for an easy wash of color, or use the Precision Eye Liner Brush for more intricate liner or art, like Davy did on me. Plus, a little goes a long way as one small dabwill cover your entire lid. It stays put all day (or night) long, with no falloutespecially important since it's decorating your eyeballs.. (She, at this point, is three weeks away from giving birth, so, not her literal baby.) The main reason I feel confidentto get out of my comfort zone lies in the formula. And with these (Sculptitude) lip liners that come with the lip kit, (they're) meant to augment the color, according to your skin tone, (like) if you want to deepen it or lighten it. "I'm thinking about people who want to wear makeup who might be intimidated by bright colors, but who want to dabble," the makeup artist told Stylecaster. To revisit this article, visit My Profile, thenView saved stories. Similar to the Chromeaddiction Shimmer Eyeshadows, I didn't have the best experience with the Glitterpill Eye Paint + Liner. I really wanted to create a brand that would be friendly and nonintimidating and super fun for the newbie makeup artist, she continues. Read on for my honest review of the line., What is a Euphoria-inspired makeup line without gemstones? Half Magic Beauty was designed with fantasy and functionality in mind, as it features acollection of daring matte shadows, dazzling glitter paints anddreamylip creams. In the late summer of 2019, after the debut of the show, Davy received a call from Euphoria producers while working on Barry Jenkins's The Underground Railroad. You can also use the curves between the points to place lip liner on precisely,especially if you want to overline your lips but don't want to go overboard. To go with them, she created the Adornment Tweezers, which are specially created with flat ends so they are eye-safe.. Follow her on Instagram @bellacacciatore_. 21,524, This story has been shared 15,858 times. What I love most is that it stays "wet" long enough togive you time to brush it outto your desired effectbut once it's dry, it's tough as nails. It doesn't get more basic than that. A lovely change in my routine. If it's on your FYP, it's probably on sale. Chromaddiction is an eye paint and liner hybrid that can be washed all over the lid or used for intricate liner designs, similar to Jules' looks. The powders come in two duochrome shades, Enter the Glow, a pearly champagne, and Spiritually Complex, a shimmering magenta., The powders are gorgeous. It may have been a few months since the season-two finale of Euphoria, but the show's makeup has never left my mind. Group shot of Chromaddiction in matte and shimmer shades. Check out the hottest fashion, photos, movies and TV shows! And every time I wear this shade, I get so many compliments. "With Chromaddiction, Donni wanted to communicate her deep love for bold, highly pigmented colors and shimmers and if there is anyone 'addicted' to color and shimmer, it is her. But trust me, it's everywhere.) You totally can! Do Not Sell My Personal Information. You gotta come!. These mattes help intensify Chromaddiction Shimmer, a topper described as "fairy dust." Davy applied about 12 gems to each of my eyes in less than a minuteit was truly remarkable to watch. The Dew Lock Hydrating Set + Refresh Mist. Today, May 17, the show's head of makeup, Donni Davy, is finally releasing her own line, Half Magic Beauty. One of her favorite products the new brand is the Mouth Cloud Soft Matte Lip Cream included in the Magic Brownie Liptrik Kit ($26); its a rosy brown shade she calls the perfect introduction to wearing brown lipstick., She also loves the Light Trap Highlighter ($20) in the shade Spiritually Complex, which Davy describes as an awesome shade of shimmery violet-periwinkle thats super delicate but bold at the same time.. And with Euphoria set to return for Season 3, Davy promises many more out-of-the-box looks in the episodes ahead whenever they might arrive. The coolest feature is that thediamond-shaped guide is amultipurpose product, so you're getting more bang for your buck (even though it's affordable already!). "We want to go with that and not just be an accessory to the show, because at some point the show's gonna be over.". You can sheer them out, but in my opinion they look best full on. I typically apply winged eyeliner like a childlearning how to color inside the lines. Season 2 challenged me to incorporate a little more subtlety and minimalism into the makeup, while still creating looks that would be visually communicative of the characters emotional states of mind., She cites Cassies chaotically changing makeup from last season as a favorite, because her looks portrayed how she was feeling emotionally.. However, when you buy something through our retail links, we may earn an affiliate commission. Bjrks daughter, 19, makes modeling debut for Miu Miu, Katharine McPhee and David Foster bravely opt for T-shirts in snowy Canada, Queen Letizia of Spain borrows daughter Princess Leonors $40 dress, Six secrets behind Princess Dianas wedding dress, Dan Abrams defends NewsNation network from Superman Dean Cain, Unlike Kelis, Kevin Aviance is grateful Beyonc sampled him on new album, Gordon Ramsay slammed for TikTok video picking out lamb to kill and eat: Yummy, yum, Danielle Fishel reveals Boy Meets World creator threatened to fire her, 2022 NYP Holdings, Inc. All Rights Reserved, Ariana Grande posts rare no-makeup video to promote her beauty line, How to shop af94, Halseys new makeup line, How Euphoria star Chloe Cherry keeps her famous lips looking luscious, Nordstrom Anniversary Sale 2022: 9 best deals on celeb-loved beauty products, All of Jennifer Lopez's Paris honeymoon looks after Ben Affleck wedding, ESPYs red carpet 2022: All the best-dressed celebrities, The best photos of celebrities without makeup: Jennifer Lopez, Adele, more, Anne Hathaway to Kate Hudson: All the stars at the Valentino fashion show. Face chart of New Year's Eve makeup for Barbie Ferreira - Episode 1, created by Euphoria makeup head Donni Davy. (The name just does it for me.) Brands were reaching out to Davy and A24 about partnering on beauty products due to the unwavering online fanaticism surrounding the makeup looks, but both knew they wanted to do something bigger than just a palette or lipstick collaboration. After using micellar water, on top of double-cleansing, the product was stilldusted all over. However, after I placed it onto my lash line, my excitement faded as the shade was barely noticeable, even when I extended it out to draw a wing. As for the Face Gems, she created sizes and shapes she couldn't readily find like cones and utilized medical grade adhesive for ease of use, meaning you can apply them directly from the paper to the face and they'll stay put without irritation or needing to use lash glue. Nothing screams makeup experimentation quite like these shadows, which come in four bold colors like a lime green, periwinkle, coral and red-orange. "I went hard on that (shade) because so many people are like, 'Oh, I can't do a brown.' Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The fine-grained, multidimensional pearls include flecks of turquoise and purples which catch light in every direction and come in four corresponding shades to the mattes. While the brand is much more than a Euphoria makeup linethough it's supported by A24, the studio behind the showthe series' DNA is all over the products, from the glittering eyeliner to self-adhesive rhinestones. Indeed, you cant scroll through any photo- or video-sharing platform without seeing Davys influence tiny pearls on the inner eye, loads of pigmented glitter and neon eyeliner abound.. It's great for lining the lash line and creating wings, but the curve of the brush is also great for lip product application. Thankfully, Half Magic Beauty's tool has helped me achieve a cat-eye with ease. The paints are extremely pigmented and bright, and though they dry down super matte, they don't crack or flake. Davy designed it so that not only is there minimal fallout, but also with eye-safe glitters and pigments. The main reason being is that they are slightly challenging to work with. All rights reserved. ), "Half Magic grew out of the global beauty cultural phenomenon created by Euphoria fans around the world," says Michelle Liu, general manager of Half Magic. Jennifer Lopez, Ben Affleck hire luxury event planner for lavish wedding bash, Mandy Moore will have unmedicated birth due to rare blood disorder, Bradley Cooper hosts small gathering at his NYC home on Huma Abedin's birthday, Danielle Fishel reveals 'Boy Meets World' creator threatened to fire her, Dan Abrams defends NewsNation network from 'Superman' Dean Cain, Bob Saget's widow reacts to Candace Cameron Bure's 'crazy' JoJo Siwa drama. While I wasn't quite as fast as her, when I practiced on my own later, it was extremely easy to precisely apply the gems with the tweezers, even under my lower lashes. Cosmetic chemist Krupa Koestline says that Mouth Cloud's blurring effect could be due to the fact it contains ingredients like dimethicone crosspolymer and silica silylate. Several co-workers even Slacked me after a meeting to share that they needed to know what lipstick I was wearing or that they adored the hue. (Through the angled wand applicator makes it easy to apply all over, Inoticed that my fingers were the best tools.) Everything is for the user to just be delighted by., In fact, Davy was more inspired by the reaction to the show's makeup than the show itself when creating the line. The show's lead makeup artist breaks it all down., Sydney Sweeney Thought She Was Being Killed Off on. 2022 Cond Nast. For example,Fancy Cherryis a bright red thatcan be used to highlight thelips when using the lipstick shade Edward's Fantasy, while the other end of the liner, Sugar Plum Bitch, looks identical to thelipstick and acts as the perfect liner for seamless application. has affiliate relationships, so we may get a commission if you purchase something through our links. And an instant kind of gratification because this is not instant gratification. The product I think most people are going to obsess over and perhaps I'm biased because I went through this product like water and fielded countless "What is that lip color?" Sure, I'll add drama to my eyes with thick coats of mascara and bronzy shimmer shadows. Zendaya Says She Needed Tom Hollands Support and Love While Filming. All in all, once you figure out the kinks, it'swell, pure magic! The brand is supported by A24, a film and TV studio that produces Euphoria and has collaborated with Davy on previous projects such as Under the Silver Lake and Moonlight. Since the lip liners comeinthe same color family as the lip creams, they can also be used as a contour tocreate the illusion of fuller lips. It was a fun combo Donni shared on Instagram thatwascutebut not too crazyto wear outside of the house. I was crushed, to say the least. As its name suggests, theformula trulyfeels like matte paint but it's a lot more comfortable than real paint. It's also encased in mess-free packaging, which is adorned withmagical Pegasuses and comes out of a fine-point wand applicator. They come in both matte and shimmer finishes, in four shades each. Now, Donni is giving people all the necessary tools tocreate their own face art with the recent launch of Half Magic Beauty. I was really thinking about all these people online, who I'm really inspired by, who have, firstly, inspired what I did in season one for Euphoria. We all know Euphoria doesn't shy away from the darker sides of life, but Half Magic is much more fun: The colors are bright, the packaging is decorated with Pegasuses and butterflies, and the products have cheeky names like Mouth Cloud. The paint and liner duosare formulated with eye-safe glitters and developed to have minimal fall-out. Iwas also impressed that it barely transferred onto my coffee mug and it never once smeared or smudged. The pigments are bold and bright; the shimmers and glitters are ultra-reflective. retailers. All rights reserved. Sorry, your blog cannot share posts by email. I tend to wear warm neutrals or a basic bronze shimmer for everyday wear, but these forced me to be artistic. Items are sold by the retailer, not E!. The shadow stick, which features atriangular wand applicator similar to the lip creams, makes for a mess-free application. To be honest, the brand caters heavily to the Euphoria fan, but nobody will be complaining. The Emmy winner spent the last three years developing Half Magic, and even used the products on the Euphoria cast during Season 2. Ad Choices, I Tried Euphoria Makeup Artist Donni Davys Glittery New Line Half Magic Beauty, Jennifer Lawrence Wore the Most Chill Version of a Corset Dress in New York City, 55 Mystery Movies That Will Keep You Guessing Until the Very End, Selena Gomez Wore a Sheer Versace Gown and a Wedding Dress to Celebrate 30. Those looks in turn inspired me, and it's this endless circle.. For the shimmers we have No Shame, a coppery-pinky situation, ASMR, a white-gold iridescent, Main Character, a deep purple, and my personal favorite, Spirit Guide, a lilac baby blue. This product has my favorite packaging of the line, the outer box is adorned with a magical Pegasus, and the liner itself is shaped like a pill and looks like early-2000s Urban Decay. But beyond that, I keep things pretty simple. Again, we have some stunning packaging, this time with cartoon butterflies. Group shot of the Mouth Cloud LipKit in Magic Brownie. Allure contributor Kirbie Johnson wearing the Mouth Cloud Lip Cream in Magic Brownie and Face Gems. 25,511, This story has been shared 21,524 times. Next on the list is the Glitter Pill liner, which comes in four shades: a holographic silver, a lime green, a pool blue, and a coppery gold mix. The big news is that three years after the initial success of Euphoria which landed her the gold statue she's officially launching a makeup brand of her own: Half Magic. My eyes shined as bright as a disco ball anddazzled even in the dark. The Scultptitude 2-in-1 Liner comes in two complementary shades (a warm and a cool tone) that were designed to either match the Mouth Cloud Soft Matte Lip Creams or add definition to them. It was surprisingly subtle, and caught the light in the prettiest way. ("Rules" being a clear reference to characters Rue and Jules. Stroke of genius.). Both shades also look stunning on the eyes., Davy wanted to create a mist that would save the day when you've overpowdered or your makeup is feeling cakey without creating a sticky mess, and Dew Lock delivers. It took a couple of tries for me tohold it in the right position so it wouldn't move around with my liner. My personal favorite is Edward's Fantasy, a red wine. It doesn't dry down completely but still stays put, even under a mask, and has a pretty, blurred, velvet finish. I wanted to inspire joy and creativity from the outer packaging, the inner packaging, the colors, Davy previously told Glamour. Sydney Sweeney Forgot to Tell Her Grandparents About Her, I was like, Its the Hollywood premiere! Chromaddiction Matte Eye Paint + Liner, $24, Chromaddiction Shimmer Eye Paint + Liner, $24, LipTrik Kit (Mouth Cloud + Sculptitude), $26, Magic Brownie + Ill Pray For You/I Have Needs, Angel Rave + Don't Be Confused/Honestly, Yes, Wing Magician Reusable Silicone Guide, $10, Dew Lock Hydrating Set + Refresh Mist, $20. Of course, this is all intentional as Davy dealt with dark shooting conditions and film, which meant creating looks that would stand out and catch even the tiniest sliver of light. The key was to create products that worked well layered underneath and on top of each other and were long wear, which they had clinically tested by a third-party lab. "It's this universal brown that looks good on everyone," says Davy. And because Euphoria is known for the intricate eye art, Davy made sure the brand launched with products that could help fans recreate some of the looks from the show. If you're looking for moreEuphoria-inspired shopping, check out our shopping guide. But at times, it's also equally monotonous and normal-looking, like what someone would wear day-to-day. I have a drawer full ofpeachy pinks and pinky-nudes. Highly pigmented liquid shadows were a must for Davy on set, so of course she created her own (though she wouldn't confirm what products were used on each character on season two, I would bet money that these were heavily featured in Kat's looks). Paired with minimal other makeup, it would be the perfect way to do intergalactic beauty in an office-appropriate way. While the eye paints are buildable and give off the prettiest glaze (eventually), it ultimately takes a lot of effort to see the glitter shine through. 37,739, This story has been shared 25,511 times. We've received your submission. However, Donni's electrifying lip creams, available in nine vibrant shadesof purple, blue, red, and more, have changed my outlook completely. User Agreement and Privacy Policy and Cookie Statement and Along with being versatile, I love that the liners have lasting power. Davy surprised me by using the purple shade as a blush, and though I was horrified at first, I actually loved it. Your California Privacy Rights On another occasion,I applied the product to my lidsas an eyeshadow, but it slowly separated and got patchyin my crease area by the end of the day. Donni Davy,Euphoria's head makeupartist,isputting us under her spell once again. There are four shades of matte: We Are Aliens, a springy green, Burn It Down, a vivid red that leans more warm than cool, Wild Caught, a salmon pink, and probably the most on-trend shade: Sky Juice, a perfect periwinkle. I love that there's no mess from glue, and I lost only one gem on my inner corner after several hours of wear (I think my sunglasses were to blame). Some glitter shadows will eithercreate a clunky mess in the crease or lose their luster, but that wasn't the case with Half Magic Beauty's offering. That's the beauty of letting her paint your face: you're going to walk away with an appreciation for a product or color you may not have given a second thought to. Hot summer days are no match for these long-lasting products. Try Microcosm to fulfill your disco ball needs. newsletter. From purple iridescent glitter tears to dramatically overlined lips and whimsical nail art, Donni proved thatmakeup can be a powerful tool for storytelling, while alsoreminding fans that the beauty spacecan (and should) be fun. The Precision Eye Liner Brush is pocket-sized, making it easy for travel. Not once did the eye paints budge, and since my lids looked as bright as a neon sign, I appreciated that they stayed put. It's affordable, easy to use, and gorgeously packaged. One dangerous scene made her question everything. On me, Davy used it both as a liner and as a glitter topper over shadow, and I've been using it patted on with my fingers all over the lid for a night out. However, when I got my hands on Half Magic Beauty, I was immediately inspired to get out of my comfort zone. I love all of the elements from Season 1 glitter, rhinestones, bold colors, graphic shapes and I wanted to continue that exploration in Season 2, but with its darker subject matter and distinctly different cinematic aesthetic, Davy said of how her approach to crafting beauty looks for the series has evolved. The smallest dab of A.S.M.R., an iridescent champagne color with hints of lime green, glazed over my eyelids with the prettiest glimmer. Use of this site constitutes acceptance of our Priced from $10 to $26, the vegan and cruelty-free line offers high-impact eye paints that double as liners, iridescent highlighters, liquid lipsticks, lip liners, a setting spray, face gems and several beauty tools. Euphoria's approach to makeup has, without question, become one of the most inspirational forces in the beauty world today#euphoriamakeup has 1.4 billion views on TikTok, and glitter has become a red-carpet and runway mainstay since the show premieredand starting today, it will be easier than ever to create a look inspired by the show.. Allure associate news editor Gabi Thorne wearing the Light Trap Duochrome Glow Powder. Here's the main thing to keep in mind: The Chromeaddiction Matte Eye Paints areattention-grabbers and not for the faint of heart. Mouth Cloud has that whipped-mousse texture, so while it's technically a liquid lipstick, it doesn't have that horrible dry, tight feeling. I never thought periwinkle would be a color I'd incorporate into my look regularly, but pairing Sky Juice with Spirit Guide has been in heavy rotation after Davy demoed the products on me.
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