For more information on processing concerns, read our full methodology. All that while staying committed to the Lead With We purpose on which it was founded: To provide a line of healthycleanentres, sauces, and seasoning blends intended to make clean eating not only taste delicious but also fit seamlessly into any lifestyle. 3 Customer Experience Opportunities In The JetBlue And Spirit Airlines Merger, Does Advertising Increase Happiness? Products bearing the USDA certified organic seal must contain at least 95 percent organic ingredient, and must be produced without the use of synthetic pesticides and fertilizers and free of genetically engineered ingredients. Content Copyright 2022, EWG. Every single one of our products is certified Gluten-Free by the Gluten Intolerance Group. Our culinary team led by Kevins co-founder Dan Cota - has decades of culinary experience and Dans roots are in the restaurant business. We have a variety of Paleo-Friendly and Paleo-Certified products. We take great pride in that we have a 100% fill rate. ;) According to the FDA, the following is considered a spice: Allspice, Anise, Basil, Bay leaves, Caraway seed, Cardamon, Celery seed, Chervil, Cinnamon, Cloves, Coriander, Cumin seed, Dill seed, Fennel seed, Fenugreek, Ginger, Horseradish, Mace, Marjoram, Mustard flour, Nutmeg, Oregano, Paprika, Parsley, Pepper, black; Pepper, white; Pepper, red; Rosemary, Saffron, Sage, Savory, Star aniseed, Tarragon, Thyme, Turmeric. And then, thats all they can talk about. Must also return free tools. Summer is in full swing and each week brings fresh, mouthwatering new varieties of delicious summer produce. Learn about eating by color! Cage free chickens abound. It was an industry-wide communal situation. We use cookies to provide you with a better experience. A boat on the Blue Ocean attracts a fleet of others looking to capitalize. See our price match guarantee. Higher quality oils and healthful sugar substitutes are all much more available, according to McCray. And if you freeze a perishable product, remember that once frozen, foods kept frozen continuously are safe indefinitely even if the date expires. See how a store is chosen for you. The meat cooks in its own juices to the perfect doneness for maximum tenderness. And it built quickly. Once we studied the HMR category, we knew we found our destination. This format also gives our customers the flexibility to spruce up or tailor their meal. SP: What has been the reception among retailers to your decision to enter retail? By submitting a suggested correction, you help make the database stronger and easier for other consumers to use. This product is not certified organic [read more], Producer claims no misuse of antibiotics for meat, egg, or dairy ingredients in this product [read more]. Coconut aminos flow. I adopted the diet that would change my life forever. Winn Dixie. We knew before we launched that if the products taste good and delivered on our commitment to clean eating that we would have something special. If you still have questions, send us an email at info@kevinsnaturalfoods.com and well be happy to help! "Dietary Reference Intakes Tables and Application." Food that smells bad. -, Download our mobile app from the Apple Store, How-To Make Sense of Food Expiration Dates. The Clean Pan is oven-safe up to 400F (350F with lid). 2010. Eat clean without sacrificing flavor! Our entres include both the sous-vide meats and the sauce; however, the sauce is in a separate pouch. EWG has not identified any artificial or industrial ingredients in this product. Its an execution challenge, says McCray. Environmental Impact: Contains chicken, which has a lower carbon footprint compared to other meats. Vons. No overnight success, after all. The only expiration dates that the Food and Drug Administration regulates are baby formula dates. My product is certified as having 70% or more organic ingredients Successful business today is all about solving that real problem in the real world, something you personally care deeply about, and someplace where you and a team you assemble just might be able to innovate an effective solution. Thank you. The pan is 12" in diameter, 4MM thick, and weighs 3.5 lbs (5.4lbs with lid). Now that Kevins has entered the retail grocery space, Supermarket Perimeter sat down with McCray for an exclusive Q and A on his vision and plans for his growing company. This value alignment has helped us foster strong partnerships that are aligned around the mission we are both us and our retail partners are passionate about. Estimates how much the food has been processed. Long answer: So whats the deal with the Nutrition Facts Panel? Best believe it! After seeing all of the recipe creations from our customers on social media, we embraced this behavior and put a focus on created recipe inspiration for our customers on kevinsnaturalfoods.com. The new data may or may not affect product scores. It was only when McCray discovered the power of a clean diet rich in whole foods and free of refined sugars that he started to feel better. We have never had a retailer discontinue Kevins or decrease a single space allocated to Kevins after authorizing the products. He summarizes: It was the only cooking technique we found that not only helped to give you the shelf life you need to make it through the supply chainbut it actually improved the quality of the meat So, that was process number one.. If you have to question it, you should discard it. CHICKEN (BONELESS SKINLESS CHICKEN BREAST, VINEGAR, SEA SALT, YEAST EXTRACT, CITRUS EXTRACT, GRANULATED ONION, LEMON JUICE CONCENTRATE, GRANULATED GARLIC, BLACK PEPPER [MAY CONTAIN UP TO 15% CHICKEN BROTH FROM THE SOUS VIDE COOKING PROCESS]), KOREAN BBQ SAUCE (WATER, COCONUT AMINOS [COCONUT NECTAR, WATER, SEA SALT], COCONUT SUGAR, SESAME OIL, VINEGAR, TAPIOCA STARCH, LEMONGRASS PUREE [LEMONGRASS, WATER], YEAST EXTRACT, GINGER, SPICES, CILANTRO, DEHYDRATED GARLIC, DEHYDRATED ONION, SHIITAKE MUSHROOM, XANTHAN GUM, SESAME SEED, SEA SALT, MONKFRUIT EXTRACT). But there was no preventative medicine.. So, in an effort to be as transparent as possible, whenever we communicate directly with our customers, we advise that our meals are two servings so their expectations are properly set. Easy to prepare in just 5 minutes, these entres are a delicious, low-mess, guilt-free solution for a busy day. Name Note: The potential climate impact of a particular food is not factored into a product's overall score. The weighted scores are added together to determine the final score. Target. We made it through the whole pandemic without putting anybody on allocation. This took flexibility in our operation and just not going home. Learn more: http://www.ewg.org/meateatersguide/. Find our Heat & Eat Entres and Sides in the Refrigerated Section of the Meat or Deli Department (varies by store). McCray: This is the most important aspect of the Kevins brand. Heres the key, says McCray: It sold. Please note that EWG obtains the displayed images of products from third parties and that the product's manufacturer or packager may change the product's packaging at any point in time. EWG marks a product it is aware has been discontinued with a banner identifying it as such. Top Findings Money back or replacement guarantee against any manufacturers defects within 1 year of purchase. Compared to other meats, chicken production generates the lowest amount of greenhouse gases. After we honed in on those three product attributes and decided to solve the center of the plate first, we began evaluating the best channel. Generally, nutrition counts most, ingredient concerns next and degree of processing least. Kevins exclusively uses meat and poultry that has been raised with no antibiotics or hormones and all of our beef is 100% grass-fed and grass-finished. We got into vegetable-based side dishes, like General Tsos cauliflower and mashed sweet potatoes and some other green-based sides. Please email us at info@kevinsnaturalfoods.com, 2022 Kevin's Natural Foods We just would not leave until the orders were out. For more information on ingredient concerns, read methodology. The tricky part is that the USDA requires us to list our servings on the panel according to their Reference Amounts Customarily Consumed guidelines which is 3 servings per container at 5oz each for this product category. SELL BY is the date that tells a store how long to display a product for sale on the shelf. Eating too much of any type of sugar can lead to tooth decay. This empowers them to get a nice browning on the meat and also to deglaze the pan with the sauce, which improves the quality of the finished product. If you see a product with an expired SELL BY date on a store shelf, you should not buy it. SP: How do you balance the need to create flavorful products with your commitment to clean, whole foods that are low in sugar? We do monthly focus groups heres what we do: Basically, we develop a hypothesis, put the product out there. Copyright 2022 Media Solutions Corp. All rights reserved. He recalls his desire to proselytize: I had become one of those zealots. McCray, like so many other Lead With We vanguards, is both realistic and optimistic. In most stores, our entres are located in the Refrigerated Section of the Meat or Deli Department. Read more about scores here. Its in the corporate standards now. Store Locator here, IM AT A PARTICIPATING RETAILER, BUT I STILL CANT FIND KEVINS . A lot of brands were tackling snacks and desserts and convenience, and things that had a little bit lower of a barrier to entry than dealing with going after the center of the platethe meat. The company faced little resistance selling its idea to the retail side, because Theres not a CEO of a supermarket chain whos not out there now saying we need to bring our healthy, convenient products to our customers, says McCray. It is written into their code and we have to comply. You put that in a pouch, and you suck all the air out of it. Sign up to receive email updates, action alerts, healthy eating tips, promotions to support our work and more from EWG! Additionally, the Kevins line has sales velocities that exceed retailers benchmarks and expectations making it a strategic and financial win for our partners. Does collectivizing corporate interests make you vulnerable to risky competition? Forget most of what youve learned about legacy business thinking and practices, McCray advises. Prices, promotions, styles and availability may vary by store & online. Tell us if the product name is misspelled. He started thinking strategically even while trusting his instincts. Beyond the internal and retail partner collaborations, Kevins relies heavily on listening to the people at the end of its food chain. The resulting data pass through a complex computer program that checks for data inconsistencies, but occasional spelling errors persist. Does not contain artificial or industrial ingredients [read more], EWG's 2014 Shopper's Guide to Avoiding GE Food, EWG's Shopper's Guide to Pesticide in Produce. Everybody has a friend or a family member that has changed their life through eating better. Americans average 22 teaspoons of added sugar a day (NCI 2010; USDA and DHHS 2010). Terms & Conditions | Privacy & Cookie Policy. Producer claimsantibiotics were only used to treat diseased animals under veterinary supervision, or complies with a less than rigorous certification system. There are no peanuts in any of our products, and no peanuts in our production facility. Of course, growth doesnt happen by accident. In fact, by the end of 2021, Kevins projects that it will be in more than 12,000 retail locations, having added 6,000 in its first 12 months. Our Paleo-Certified products avoid refined sugars, artificial flavors, grains, legumes, and dairy. The answer is Sous-Vide! We better get something going and get back with everybody., Kevins partnerships kept piling up: Publix, Raleys, Schnucks. He was in and out of hospitals, and conventional medicines werent helping. PwC Cloud and Digital Transformation BrandVoice, How To Earn Cash Rewards For Everyday Spending. And the first big breakthrough after we decided to focus on the center of the plate was stumbling on the sous vide technology We started with chicken breasts. If its on the production floor, thats Dan., They would realize early on that they would have to manufacture their own product lines. While I was there, he says, I met an entrepreneur named Dan Costa, who became the co-founder of Kevins and my business partner. Dan had a much longer history in the food industry. We have recently expanded the line to include a better mashed potato. I have products I want to add to the database Still, consumers have many good reasons to avoid eating genetically engineered ingredients, including limited safety studies, the development of "superweeds" and increased pesticide use. Embracing sous vide cooking was a breakthrough decision for us. However, a few of our products do contain Ghee, Cream, and/or Cheese. Want to achieve the kind of growth and success that Kevins Natural Food has? That was the origin of Kevins Natural Foods, which specializes in heat-and-eat meals and other foods that meet the strictest clean diet standards. Slimy food. And then, you actually cook it in a hot water bath. But you have to make that premium manageable just at that layer right above where the conventional is, and you can get there through effective manufacturing., After collaborating with each other, McCray and Costa looked to their staffnow numbering 250to guide the companys direction and aspects of its growth. There was no gotcha or trying to pin you or gouge you on this or that price. And this year, were on track to do $100 million in sales.. At the intersection of those passions and that real problem out there in the world was born Kevins Natural Foods. Content on this site is for reference purposes only. The only nuts in the facility are coconuts (we use coconut milk in many of our sauces). Sous-Vide is a gourmet cooking technique invented by French chefs. This product has been reformulated Although he started in advertising, McCray was no stranger to the food space. Its multiple SKUs are sold in most major outlets such as Costco, Albertsons, Ralphs, Aldi, Food Lion, Hannafordand on Amazon. I say everybody, and I use it a little bit loosely. Data provided by LabelINSIGHT. The World Health Organization recommends no more than 6 to 12 teaspoons of added sugar a day for adults, children should eat even less (WHO 2002; WHO 2014). Could that be the preventive medicine he needed? We entered the sides arena with low glycemic offerings like Cauli Mac & Cheese, Mashed Sweet Potatoes and Mashed Cauliflower that were free of grains, preservatives and industrial seed oils. McCray: Unmatched meat quality, sous vide cooking, vegetables and grain-free sides and culinary flexibility and recipe inspiration. See how we make shopping for wellness even easier. Still have questions? Ingredient List Yep! And to do that, they need not disrupt the rest of their industry, but to offer them a place at the table, a platform, a voice, and an opportunity for their own and the groups shared potential impact. If you buy perishable products, you should refrigerate the food as soon as possible. The Clean Pan is made of hard anodized aluminum for maximum durability and fully dishwasher safe. Product Image And it was just like, Were all in this together trying to fill the shelves, as McCray puts it. Our internal motto became no bad bites.. Were not going to be presumptive, McCray says. At the end of the day, we want eating clean (and clean cooking) to take less time. Read the full scoring methodology. Category The result is fork-tender, fully-cooked protein that is ready for you to heat and serve in less than 5 minutes. It didnt always look as though McCray would succeed to the extent he has. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. Considers food additives, pesticides, hormones, antibiotics and contaminants like mercury and BPA, which can affect human health and the environment. Out of a USDA-certified production facility in Stockton, they make everything themselves under one roof., We started with the sous vide [vacuum sealed] chicken entres, and have expanded those lines to include beef and pork. Sure is! I happened to stumble on a paper about how the Paleo diet could be effective in reversing autoimmune disorders, McCray recalls. USE BY is a recommendation for the last date to use the product while at peak quality. If you believe this is what happened to your package, please reach out and well do our best to help you! Therefore, EWG assumes no responsibility for the accuracy of images presented. Taste the unforgettable gourmet flavor of Kevin's Korean BBQ-Style Chicken. So, everybodys a shareholder, and everybody has skin in the game., Beyond the employee equity pool, McCray leads a thriving company culture. All Rights Reserved, This is a BETA experience. Accessed April 8, 2014: link. McCray undertook his own extensive research, eventually discovering the Paleo diet, a controversial but popular eating plan generally based on the diet of many prehistoric humans. Whats more, consumers would tell us that one of their biggest pet peeves with the current Prepared Foods offerings was bad bites. We took this insight very seriously and we set up robust trim lines and quality measures to ensure we exceeded expectations in this area. For more information on the topic visit: http://www.ewg.org/research/shoppers-guide-to-avoiding-ge-food Its a big deal. A selection of our Recipe Sauces and Heat & Eat Sides are Vegetarian and Vegan-Friendly! They are the ones that actually order the product so they should be familiar with our brand. Products remain in the Database for two years after their label information is recorded in stores, even when they have been discontinued (products may remain in stores and pantries long past the date they cease to be manufactured). Our strategy is to continue to innovate but only in the areas where our customers give us permission. BEST IF USED BY (or BEFORE) is a date that refers to the taste and texture, not for purchase or safety. If you have an allergy and would like more information about a product, please email us at info@kevinsnaturalfoods.com and we'll be happy to help! Another thing to keep in mind is storage times. The protein in our Heat & Eat Entre is fully cooked and perfectly tender. For more information, please see our, (based on a 2,000 calorie diet and adult bodyweight). Produce that share color often share health benefits. Its what theyre talking about at their quarterly meetings., But, says McCray, One of the first things I came to terms with was that the world doesnt need another food company thats trying to solve the problem in the same way as everybody else. He started a careful analysis of the industry, both the health and mainstream wings. Here is helpful expiration date information from the United States Department of Agriculture. Combined with your common sense, you should be able to determine whether or not to throw out food. July is an especially good month for enjoying all that summer has to offer. The best person to ask for help is the Meat or Deli Manager. And with this newfound motivation and newfound desire to eat healthy, we really wanted to change the world and affect the mainstream shopper. You seal it. Products remain in the database for two years after their label information is recorded in stores. Protein is found in high amounts in beans, nuts, eggs, seafood and meat. So, I kind of had that natural inclination to want to share this knowledge with the world.. But the numbers are shocking., Now, more than a decade later, McCray says, Most people are really paying attention to what they put in their bodies, and at least have some aspiration to improve what theyre eating. Environmental Working Group is a 501(c)(3) nonprofit corporation, EIN 52-2148600. Absolutely! Products with moderate and high processing concerns generally have more artificial ingredients, more ingredients that have been significantly modified from whole foods, and more ingredients overall. He had been the executive director of marketing for the Save Mart supermarket family, a 250-store chain in Northern California and Nevada. How do we do it? A majority of our products are dairy-free. They couldnt offer any cure because the cause triggering the attacks remained elusive. [read more], This product contains the following ingredient(s) that may be genetically engineered or derived from GE crops: Xanthan Gum [read more], Contains ingredients derived from tree nut - these are considered major food allergens according to the FDA [read more], 2.5 oz5.0 oz (1x)7.5 oz10.0 oz (2x)15.0 oz (3x)20.0 oz (4x) Unauthorized seller on Amazon And if youre not sure whats right, consult your community. It was that simple but profoundly co-creative process that led to Kevins SKU expansions. In terms of locating a position and figuring out the best way to help people, the answer became clear: I just was obsessed with dinner. The category was completely void of better-for-you sides. He was in his 20sand suddenly in and out of hospital wards. Its easier nowadays to find clean and ethically sourced ingredients, part of the regenerative economy that is one destination of the clean eating movement. While on his way to earning a business degree at SDSU, he was hit with an auto-immune disordersevere, chronic, and intractable. Any additional pictures are suggested servings only. At the same time, there was a shift in the zeitgeist around food, he notes: People had gone from needing an education and needing motivation to eat healthy to everybody wanting to eat healthy. A New Study Suggests The Answer Is Yes. A Paleo/Keto-Certified soy-free Bulgogi sauce made with coconut aminos, garlic, and toasted sesame seeds, paired with fork-tender chicken breast that's cooked to perfection using a celebrated French cooking technique called sous-vide. EWG reserves the right to make public any information provided to it by companies. If the item details above arent accurate or complete, we want to know about it. It was very communal.. Reimagining Customer Experiences In The Next Web: What Are The Big Questions Brands Should Ask To Create Value In Web3? As more than an ancillary benefit, the vacuum sealing technique turned out to be cost-effective and scalable, too. Kevin's Natural Foods Korean BBQ-Style Chicken - 16oz, undefined out of 5 stars with undefined reviews, Tender chicken breast strips paired with a soy-free Bulgogi sauce made with coconut aminos, garlic, and toasted sesame seeds, Cage-free chicken raised without antibiotics, Paleo & Keto-Certified and Certified Gluten-Free, No refined sugars, artificial ingredients, or soy, 4 oz Paleo/Keto Korean BBQ sauce paired with 12 oz of sous-vide, fully-cooked chicken.
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