The power of the booth is mighty. Once the event has passed, remember to keep people talking about it with: If you had any sponsors or influencers at your corporate events, remember to ask them to contribute to your promotional strategies too. Your food, drinks, dcor, and anything else crucial to your corporate events should match the identity youve established for yourself. Lets take a look at some examples. in Boston. Brands exist to be memorable. Keep these six things in mind when designing your event website and you wont go far wrong. When you got to SMMW you are immediately struck by the palm trees, the sepia and beach-toned colors, and the overwhelming sensation that youre at a beach in the Pacific Ocean and not a convention center in San Diego. Think about the kind of reputation you already have and the venue that will fit with it. Learn how to craft a solid and consistent event brand that will wow sponsors, attendees and partners in 2020. Event marketers use email marketing to directly reach out to prospective attendees, potential sponsors, speakers, and partners. But hey, whoever said that beauty is easy? Projection mapping offers a far more dynamic range of display options, letting a brand come to life across three-dimensional surfaces and objects. Appreciation events have a different kind of impact on your brand. Your event brand can and should include your organizations brand with a little twist. Were committed to helping planning professionals create safer event experiences. Lets dive in. An appreciation event supports employee engagement. hbspt.cta.load(318095, "d4604a47-7697-4f7f-a072-6019886733c4", {"region":"na1"}); Events are where the magic happens, so its only natural that the branding should happen there too. This use of technology is sure to pique the interest of attendees. This also lets prospective attendees know who else has already registered, which could give them the boost they need to register. (, When you think about this tech giant, a handful of ideas most likely come to mind. All rights reserved. Heres how: Your event website may very well be the first touch-point that a potential attendee (or customer) has with your brand. The challenge is communicating your brand correctly. 24/7 support from Cvents internal experts. The company really commits to the colour theme, with orange food, and even speakers dressed up in orange garments. In the 2017 meeting, the opening featured a respected content marketer, Ann Handley, tap-dancing her way onto the stage. With a small investment, you can target and boost some core branded messaging about your event to the specific audience of your choice, by having a designed post appear on their LinkedIn or Facebook newsfeeds. Other options for co-hosting events include hosting networking events, panelists, or single-track sessions on a common or complementary topic. Once these contacts have registered for your event, email will be your primary channel for communicating important updates and reminders to them. Notice how GitHub has created a custom URL that includes their event name without any branding from their website-building service. Whats more, the more media coverage your brand gets because of an event, the more you build brand awareness. This is not your regular light show. So even though its a microsite, it needs to be recognizable as belonging to the organization creating the event. Brand Fabrik raises topical issues relevant to anyone in branding, and marketing. Sign-up to receive new editions of Brand Fabrik, and join thousands of industry peers, Start typing to see results or hit ESC to close, Exploring the Demon Slayer logo and symbol, American chocolate bar brands: The most popular chocolate brands in the US, Car logos with stars: Famous car emblems with stars, Famous car logos: Car brand logos, names, and meanings, Salesforce has focused on building a brand, forget about the importance of consistent brand, How to get your first 1,000 Instagram followers, How to market and brand your personal injury law firm effectively, Marketing vs business development: The key differences, How many paragraphs should an essay be? Learn more in our event apps guide. Review the latest trends in group business with our monthly webinar series. By reviewing these questions, you can start to pave the way for an attendee-centric event brand that, For example, Bizzabo co-hosted an event with On24 called. This could take the form of a promotional highlights video, positive attendee testimonials, photography and feedback form results. Creative. Social media updates with photos from the event. An event that consistently showcases the brand image youve been trying to build is just another way to prove to your audience that you are what you say you are. A shared content calendar will allow you to plan your posting timeline and structure your posts according to objectives, formats, themes, key announcements, and other event-related specifics. Discover what content commands the most engagement on each of your social media platforms against each of the themes, objectives and key moments included on your content calendar. Still not sure how corporate events tie into your brand strategy? You can communicate so much about your event through your website's tone, colors, pictures, and writing. According to a study conducted by Event Manager Blog, over 40% of event planners use event apps. This organisation is an excellent example of how corporate events ideas can tie in with your brand strategy. Hip. Because your brand matters. As fun as the SME brand is, they manage to make a strong choice for SMMW that compliments the overall company brand yet is distinct from it: Beaches. The keep it simple rule also applies to your Call to Action (i.e. Fresh long-form content will improve the sites SEO, drive attendee engagement and help build your social following. A festival in the middle of a field might be fine for a music company, but its not going to have the right impact for a banking organisation. ApplesWorldwide Developers Conferenceis another example, known for its creative sessions, streamlined design, hip entertainment, and modern innovations. Projection mapping fit uniquely designed light presentations to the architecture of your venue to create stunning displays. Through seminars and conferencing, you can demonstrate your expertise in your field and convince your customers that youre the reliable company youve branded yourself to be. Their Universe event website is both fun and minimalist in designit also includes a coding theme that Githubs users are very familiar with and associate with the brand. Using an intriguing wrap can surprise attendees and offer your sponsors the space to do something creative. If a primary objective is to encourage attendees to download the event app or build excitement around a destination or speaker line-up, you may decide to prioritize visuals, videos, testimonials, and competition mechanics. Setting goals from the moment you start working on your corporate events definition will ensure that you have a benchmark on which you can measure your success. in Boston. An events brand is a combination of factors, which may include a logo, set and stage design, exhibition stands, social walls, banners, marketing collateral, goodie-bags and more. If the resolution of the image you plan to use is not high enough, it might be better not to use it altogether than to risk providing the visitor a less than perfect viewing experience. From the internet to the showroom floor, there are so many opportunities to communicate your brand at events. Apple is an example of a company that has a rock-solid brand. hbspt.cta.load(318095, "8a415af8-68ad-45fe-b91e-e5b1d76644d8", {"region":"na1"}); Looking for more design inspiration? Your virtual event branding relies heavily on your event's website or platform. Another great example is Sisense: Eureka. To begin strategically thinking about event personalization, ask yourself: By reviewing these questions, you can start to pave the way for an attendee-centric event brand that feels authentic and cohesive. Some event software offer the capability to track and analyze social media data for you. A celebration of your marketing teams biggest win, a new product launch, or even a partner event with your favourite charity can all be corporate events. While some apps require thousands of dollars to provide you with a custom experience, others will charge you far less. From the event organizers perspective, sponsorships help bolster budgets, bring credibility, and provide additional resources that may not be readily available without the sponsor partnership. Trade shows are exhibitions designed to show your customers and shareholders what youre capable of. This hashtag will ensure that your social media campaigns are all tied together and will help potential attendees find your social channels more quickly. If youve staged the event before, tap into existing content assets in order to show this years potential attendees the excitement, atmosphere, and quality from previous years. The trick is going to be getting the most out of what little space you have. Keep in mind how youre balancing sponsored content and your own content in either of these co-branded event types. These are all descriptors that could also apply to the Apple brand itself. Simply create a beautiful event site and save it as a template. Once your templates are set-up, make sure that copy is kept simple. While the choice is ultimately up to you, having a white label URL will help you provide your event attendees with a seamlessly branded experience. Your delegates will thank you. Having an event hashtag will make it easier for people to talk about your event, while having a. will make it easier for people to learn about your event. The more creative you are, the more likely attendees will share images of your brand across social media. Affiliate program , speakers and partners. Event KPIs (key performance indicators) are the best way to track and measure your event's success. This may be the era of live events (the Event Marketing 2019 report reveals that live events represent the single-most effective marketing channel), but one reason that events have become as popular as they are is because of how well they can work in tandem with digital marketing strategies. With the right ideas for corporate events, you can give your business a personalised way of building relationships with your target audience, as well as developing loyalty and recognition. This means that its important to know what you want to accomplish from day one. The majority of event marketers believe that email is the most effective channel for promoting events. Lets talk, Email: [emailprotected] High-tech gadgets like USB chargers or pocket-sized drones. This generates more interactions and keeps the buzz going around your event. Explore articles devoted to event experience, marketing, engagement, research, and more. However your brand doesnt have to be tropical to be strong. We needed to ensure that the event was integrated into the customer journey.. This means that similar to your event website, youll want to showcase event brand colors, fonts, logos and themes in the design of your email campaigns. Giving people a chance to win an in-person competition when they tweet a branded hashtag. Use the blog channel on your companys website to write posts or upload video that speaks about your event. Other options for co-hosting events include hosting networking events, panelists, or single-track sessions on a common or complementary topic. Search destinations, manage bids, determine availability, and quickly build eRFPs. Build a brand experience.. Some event platforms allow users to build polls and surveys in order to collect valuable feedback from their branded event. Dont make them wonder why your event website features Comic Sans when your company font isGotham. Streamlined. An event is a fantastic way for you to tap into the user-generated content that makes your brand identity more authentic and believable. Pretty gnarly, right? Data-driven insights and robust resources to help you grow. Encourage event speakers to also share the event with their social media followers (using the event hashtag, of course!). Event management tools like Bizzabo allow users to create custom surveys with specific content and access permissions that are catered to the B2B event marketers needs (as shown above). Ready to become the event email marketing wizard you always knew you were? First, they show your customers that youre the same business in real life as you are online. To get the most out of your free branded giveaways, make them something that people will want to use. Attendees can use different props and signs and take pictures to share on social media. How you represent your brand will differ on whether you are hosting or attending an eventhowever many things will remain the same. Information stands out more when the design or too much text isnt overcrowding and overshadowing it. Some sites only offer a limited selection of fonts to choose from. Another fantastic example of a company that brings their brand with them to into their ideas for corporate events is Salesforce. Design surveys that give you insights on a multitude of attendee experiences. Dont be afraid of white or empty space. GitHub is a tech brand known for their fun personality and minimalist design. Check out what IMEX does for their events: Its hard to pass up free. This automatically translates into more brand awareness for your sponsors, which should translate into more opportunities. The quickest way to someones heart is through their stomach. It is essential that you clearly communicate your brand here. If youre implementing social media as part of your event strategy, Showcase the people that are talking about your event! According to CrowdCompassMobile App Benchmark Report, overall event app adoption increased 15% over the past year. Thats one of the reasons why things like knowledge bases and authority articles are becoming a more common component of marketing. These days, the average corporate events definition is changing. Coming up with a slogan to accompany the name of your event. Does your event website match your event branding?
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