The dual-directional conveyor belt upon which the sushi dishes are displayed was designed to both maximize the seating space available and to provide customers with efficient service. Expenses and Capital Requirements The main expenses of Sakae sushi are the purchase of the raw materials from its suppliers. This is important to ensure that feedback is obtained for fine-tuning the Plan. Where logistical difficulties affect the installing the interactive menu system at any booth portable, the intercom ordering system is installed instead, thus maintaining the high level of efficiency in service. At some stores they even serve free meals on every first Sunday of the month for the young children. Such training involves the training and coaching of new employees by supervisors and managers through hands-on learning at the OJT schools. Mr. Foo does not just want to stop here; he has plans enter other Asian markets like North Korea that has strong monopoly power and also he still hopes for achieving success in the United States of America. The Innovative F; B People. For any firm to excel in its marketing efforts it needs to focus on these 4 Ps so as to effectively market their product and create a well-established brand image. Global economic crisis occurred in 2008 and Sakae found its margins reduced by high prices for commodities such as rice and vegetables. The next stage is to determine which business functions need to be resumed. Any changes or amendments made to the plan must be fully tested. Actual ( 000) Results200420052006200720082009 Revenue45, 16151, 90566, 64583, 83893, 80488, 817 Profit/Loss before tax2, 7964, 7436, 6973, 485(3, 695)3, 336 Profit/Loss attributes to share holders2. As Founder and CEO of the Group, he manages the overall management, strategic planning and business development functions of the Group. He started his career in the Administrative Service of the Singapore Government in 1981, and has held stints in several government posts in the Ministry for Trade and Industry and Economic Development Board, as well as in Government- linked Corporations. Other seafoods like shrimp, octopus, squid and crabs are used in preparing sushi. * Selecting, appointing, supporting and reviewing the performance of thecompany. Price The level of competition in todays world is very high and everything costs a great amount ofmoneyas compared to the past. In 1997, Ms. Foo joined the Central Provident Fund Board where she was a database administrator until February 2000. Retrieved from https://nerdyseal.com/sakae-sushi-business-plan/. Overview of the Industry. It was Apex-Pals first annual loss. It cannot be left until it develops into a serious problem. om/Files/Apex-Pal%20AR09%20for%20SGX. The following are the suppliers for Sakae Sushi: All Big Trading Co. (All Big Frozen Food Pte Ltd) Seafood Marukawa Trading Dried / frozen food products Tomo-Ya Japanese Food Trading- Frozen food products Shimaya Trading Pte Ltd Frozen food products Moon Marine Singapore Pte Ltd Frozen food products Surapon Foods Public Company Limited Seafood LianHup Fish Merchant Co. Seafood Staff training and requirements Sakae Sushi provides all new employees with a complete orientation and training which is specific to their positions. In 2001 Sakae Sushi opened its first Drive through restaurant in Trade Hub 21 in Jurong east MRT station. There can be more ingredients added to sushi by just adding them to the rice before it is rolled with the seaweed. Sakaes simple price structure proved to be very popular. 172, 107. 30 B. To maintain high level of quality and freshness, raw food is not rotated on the kaiten (conveyor belt) for more than an hour, and cooked food for more than two hours. The outlet did not to well because of tougher times and they have since then shut down their operations in USA. Various schemes and promotions like The Sakae buffet, Min N Match, Drive-Thru menu and Self Collect and Save help Sakae Sushi to maintain high standards of customer satisfaction and this in turn motivates them to bring up new themes for each month of the year. Market/Product Positioning 5. Risks and Contingency Planning The Starting Point It is vital that any organization takes development and maintenance, disaster recovery and business continuity plans seriously. japan-guide. He knew very well that Singapore being a tourist nation attracts many foreigners who have different taste buds, so he introduced various other signature dishes that suit the taste buds of the customers. Next ingredient is Nori, which is basically black seaweed wrappers; it is a type of algae very common in the harbors of Japan. 3316, 223. 3 million, which are renewable at maturity. Retrieved March 9, 2010, from Factiva. Conduct extensive market research to identify the target market and develop products and services according to the needs of their customers. (2022, May 8). sakaesushi. com, 2008). Business Times. Sushi. 8 million and net profit of SGD3. Every time Sakae sushi opens a new branch it has to incur certain costs like furniture, rent, labor, electricity, operating costs etc. They also offer burgers and pastas so that they can expand their target market customers and let more people crave for mouth-watering delicacies (Lovelock, 2007). 8 million, in 2008 due to rising rentals, salaries and commodity costs. Cash Flow Statement 16. NerdySeal. The plan will contain a range of milestones to move the organization from disrupted status to return to normal operations. The competitors can offer jobs to their employees at their own restaurant. 1112. Roberts Rules of order newly revised. To reduce their reliance on All Big Trading Co. and to diversify our supplier base for seafood, they began to purchase seafood from Surapon Foods Public Company Limited and LianHup Fish Merchant Co. n FY 2001 and FY 2002 respectively. The test procedures should be documented and the results recorded. Expenses and Capital Requirements 13. At that point in time many would have thought of it as a very risky business and a great risk, but the company did exceptionally well to maintain its image in the market and they established themselves as a tough competitor among other food chains. Thus the capital required to open every new branch is different and may vary from places to places and from time to time. html Lamb, C. W. , Hair, J. F. , McDaniel, C. (2008). Retrieved 4 5, 2012, from http://www. All three orientations need to go hand in hand so as to achieve golden success for any firm and this is exactly the case of Sakae Sushi. Developing the Plan Once the assessment stage has been completed, the structure of the plan can be established. This has revolutionized the service industry. 701. Free Management Library. Sakae Sushi also conducts refresher courses for their staff. (2003, 8 18). 942, 604. Ensuring the availability of financial resources. Mr. Lim is also an independent director of Twinwood Engineering Limited, a company listed on the SGX- CATALIST, from 1997 to 2007 (Apex-Pal International, 2009). Retrieved 2008-01-26. By 2002, Sakae was in Indonesia as well and was grossing annual revenue of around $23 million SGD. It mostly involves the use of fish tuna, being the most common and also the chefs specialty. 557. au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. com/e/e2038. All members of the service staff are trained with the necessary skills and menu knowledge to provide a consistent level of customer service and to assist our customers in food selection as and when called upon to do so. 3 million profit. 8 May. sg A simple goal to be the McDonalds of sushi. 03 Profit/Loss before tax2, 893. MR. CHAN WING LEONG (Independent Director) Mr. Chan Wing Leong was appointed as an Independent Director on 30 April 2005. As the company grew, the company also utilized a strategy of foreign direct investments in those countries where such investments were feasible and also welcomed by the respective governments. These purchases helped them increase the turnover, which was also due to the increase in the number of Sakae Sushi restaurants. Products and Services offered 6. "Sakae sushi business plan." Promotion Promotion represents the methods ofcommunicationthat a marketer may use to provide information to different parties about his product. You can use our samples to gather new ideas, get inspiration, check out a particular paper's structure, familiarize yourself with a citation style, or collect resources for research. 81 Net assets per share11. Mr. Chan holds an honors degree in Economics from the University of Singapore. Someone must be assignedresponsibilityfor ensuring that the plan is maintained and updated regularly and should therefore ensure that information concerning changes to the business process are properly communicated. Threats Competitors can copy their business idea and try to monopolize on it. They also have good tie-ups in foreign countries including major Asian economies like China. Initially, because of the companys small size, Mr. Foos strategy for Sakaes expansion was to enter into franchise agreements. Insights on the Company 4. 963. Authenticity Consulting, LLC. After starting its first branch in Raffles place (business district of Singapore), it has now opened more than 15 branches in Singapore alone. If the price is more then the demand for a good falls and vice-versa, so to increase the sales pricing should be competitive, and Sakae Sushi has done exactly the same by introducing the Sakae Buffet at competitive prices for different days of the week so that every sushi liver gets to eat all what they crave for. Funding Request and Exit Strategy 21. The Group has repaid some of the revolving loans during the year (Full Year Financial Statement And Dividend Announcement {n. d. }). Ms. Foo left Keppel TatLee Bank Limited to join Sakae Sushi in January 2001 (Apex-Pal International, 2009). It also contains information about the management team of Sakae Sushi and it provides insights of the industry and the company on the whole. 1 The 4Ps of Service Marketing References Apex-Pal International. In Dalrymple, D. J. , Parsons, L. J. , Basic Marketing Management (pp. The first important milestone is about dealing with the aftermath of a disaster. 90 and premium dishes at S$6. Their aim is to provide their customers with unique, hassle-free dining experience at Sakae Sushi restaurants. They opened many branches in the suburban areas of Singapore, which gives a clear idea of them trying to reach out to the masses; this is another reason for their success. Impact Assessment One of the first tasks to be undertaken is to prepare a comprehensive list of serious issues that can affect the normal operations of a business. 01 Earnings per share1. It is also difficult to keep up with the ever-changing demands of the customers. zaobao. This type of training allows new employees to develop the required skills within a short period of time, without leaving their work place. Sakae Sushi was first introduced during the Asian financial crisis when almost all of the major Asian economies were going through a phase of turmoil. This means that any changes to the business process must be properly reflected in the plan. Their customers love the availability of different desserts with several fruity flavors and they are even healthy. It is often simply referred to as the board. Sakae Sushi outlets in Singapore are located at strategically important and accessible places, so that their customers need not walk miles in search for good food. com: http://www. 3 million in 2007 was followed by a net loss of S$3. of a product. 741. In May 1987, he joined Banque Paribas, Singapore Branch as a deputy manager of banking, where he stayed until April 1989. She is also responsible for the consultancy, maintenance and research and development work for all IT-related matters of the Group. BU2005 Entrepreneurship Sakae Sushi Business Plan By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj(12669440) mayank. Mr. Douglas Foo Peow Yong, the Chief executive officer of Sakae Sushi opened the first branch of his now famous chain of restaurants in 1997 at Raffles Place, Singapore. SWOT Analysis Strengths Well-established brand in terms of customer satisfaction and also they provide quality service. (2004, February 9). Robert, H. (2000). 672, 909. Dedicated and honest staff that always looks to serve the customers with a smile. 26 Earnings per share1. To keep up with the demand they keep on innovating and introducing new offers and new themes every month for example they started with Soba theme for the month of April which involved several Soba food specialties like soba soup, soba salad and soba cheese rolls, and the best part is that all of these items are affordable even for the middle class. MR. LIM CHEE YONG (Independent Director) Mr. Lim Chee Yong was appointed as our Independent Director for Sakae Sushi on 14 July 2003. Mr. Chan was an investment banker in the late 1980s to 1995 at Schroders PLC and Bankers Trust Corp in both Singapore and Hong Kong. Place or distribution strategies are concerned with making products available to the customers where and when they want them (Charles W. Lamb et al. 8614. 5 million shares, of which 836, 000 were for public investors and the rest for institutional investors, clients and company employees (Business Times, 2004). 4 Profit/Loss attributes to share holders2, 104. In anon-stock corporationwith no general voting membership,e. g. , a university, the board is the supreme governing body of the institution (Robert, H. , 2000). Overview of the Industry 3. edu. Self-service hot water dispensers are located at each table and at each station of the kaiten (conveyor belt) for customers to fill their complimentary cups of green tea. By introducing Sakae Sushi membership and giving Sakae Card to the customers for S$38 and still managing to give the customers value worth S$55 is a good step taken by the management. He was appointed an executive director of AllianceTechnologyand Development Limited, a company listed on the Main Board of the SGX-ST, in May 1989. * Conduct more on the job training activities to enrich the employees to possess all the required skill to excel in their job. Also discussed here are the various products and services offered at Sakae Sushi and the methods implemented by them to promote and advertise their brand to the masses. Capon, N. , 2009. Mr. Ong is the CEO of ERC Holdings Pte Ltd. ERC is a leading player in theeducationindustry in Asia. Sakae Sushi was stared in the year 1997, since then it has grown tremendously and expanded and reached out to other countries like Indonesia, Thailand, Philippines, Malaysia, Vietnam and China etc. Sakae introduced cost cutting measures such as finding new food suppliers, minimizing waste and tightening other operational practices. Production Process The rice used for the sushi served in our Sakae Sushi restaurants, unlike most conventional sushi restaurants, is enriched with Vitamin E. Their experienced chefs are able to produce a consistent level of quality for all dishes served in Sakae Sushi, thus raising the level of confidence their customers have in their restaurants. 642, 677. 9 million as at 31 December 2011 due to short-term revolving loans balance of $10. The Group has also made investments in associates in the beginning of the year, which was funded by bank loans. The amount of purchases made by the Company from each of these three suppliers was relatively constant for the last three financial years (Apex-Pal International, 2009). Sakae Sushi has done enough advertising campaigns and has offered its customers with new themes every month so that their customers never get bored of the same old dishes. In 1995, he returned to Singapore to be Chief Financial Officer of Sembawang Corporation until 2001 (Carter, 2008). Funding Request and Exit Strategy In December 2007, Sakae opened its first outlet in the United States at the Chrysler Building in New York, its 61st outlet worldwide. This report talks about the methods implemented by Sakae Sushi to attract customers during the time of the Asian financial crisis. com. Apart from kaiten sushi, the restaurants also serve ala-carte dishes. Sakae Holdings Ltd. (2012, 2 28). He has written several best-selling books on financial management and business (Apex-Pal International, 2009). It will also help young and budding entrepreneurs to understand how to analyze the market and make right decisions from time to time.
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