questionnaire in a magazine or newspaper

>> /Parent 2 0 R endobj /Type /Catalog >> OPT Q14 A You say you used a connected TV or Smart TV FOR NEWS in the last week, which of the following brands did you use? Create surveys in an intuitive editor. Which methods do you mainly use (choose ONE). How have you used in the last week (select all that apply), Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage? 1hh*t`+/C`H!%C44B/Gc|^[h&7}ey!o!~S"+{I-YJO liR3G)bsa,@N= @1qI=pPzv~URvk}? 4 0 obj (chose ONE), OPT Q7f) You said you made one or more one-off payments for an online news service (article, app or day pass). Q10d) You said that you use social media to get ANALYSIS AND FURTHER DEPTH about a fast moving story (e.g. >> Which types of content do you tend to access? /Length 2941 Enter your information to receive a free market analysis to help with your newspaper and digital placement needs. Providing a client name may seem obvious, but many advertisers and advertising agencies will withhold the name of a client. This seemingly innocuous action can lead to higher rates and a slower response from newspaper advertising representatives. This slowdown is due to the historic nature of newspaper rates. When buying a local digital product, a buyer needs to ask the following questions? /F15 8 0 R Newspapers offer tools to dissect further and breakdown their audience to reach an intended target. 1. Q1a: How often do you access the Internet for any purpose (i.e. Samsung Galaxy, Kindle Fire HD, Google Nexus), Ebook reader eg Other Kindle device, Kobo etc, Connected TV (a TV that connects to internet via set top box, games console, other box such as Apple TV etc), Smart TV (TV that connects to the internet directly without the need for any other box), Smart watch, wristband or smart glasses that connect to the internet, Other mobile device that connects to internet eg iPod Touch, PSP or Gameboy DSi, I mainly use news apps I downloaded from an app store, I mainly use news websites via the standard web browser on my device, I use apps and mobile websites about the same, I mainly access news directly via a branded link (logo) of a news provider, I mainly access news by a brand that aggregates different news sources, Directly accessed one or more news websites/apps eg BBC News, Daily Mail, Huffington Post, Used a search engine (e.g. (Please tick all that apply), Q7aii (those answered NO to Q7). OPT2A How interested would you say you are in politics? earthquake, major riot or political crisis). /ProcSet [/PDF /Text /ImageB /ImageC] Find out your position among other media. Independent Variable. /FontDescriptor 18 0 R Location 3: >> /Type /Font << 8 0 obj (List all that are relevant), OPT 4e (Filter from answers at OPT4C) Please mention the key news media you used in these locations, Location 1: Copyright Survio 2012 - 2022. (tick all that apply). How interested would you be in using such a service? 1 0 obj Ask your newspaper for their recommendation on how best to reach your audience and deliver an effective advertising campaign. In any buying process, it is critical to be fully informed about the product or service you are purchasing. After you have prepared your advertising partner with information about your company or organization, it is time to ask them some questions. >> /F17 10 0 R << Q1c: How interested, if at all, would you say you are in news. 6 0 obj /Producer (BCL easyPDF 4.30 $0408$) To receive the best possible rate for your next campaign, consider sharing the following information. Do you offer readers current topics and interesting content? Yes, directly with my real name and surname. stream Find a questionnaire printed in a magazine, newspaper, or website (for a reader survey, for example). Twenty years ago, this would be a fundamental question, but advancements in newspaper printing now allow for color on every page of a newspaper. The question remains essential, as print advertising generally has an upcharge for color ads. If color (sometimes referred to as 4C or Full Color) is not specified, it may not be included. Hooray! /Encoding /WinAnsiEncoding OPT2B: Which, if any, of the following sources of information do you use to keep up with political and government issues? When using that device which of the following news sources did you use to access in the last week? In the past, newspaper ad rates were dependent upon the category of business. A financial client looking to run a full-page, full-color ad would pay a different price than a non-profit organization seeking to run the same advertisement. Also, newspapers favor repeat advertisers. If a client has run during the current year, they are often eligible for a discounted rate. The Practice of Social Research 13th Edition Textbook Solutions. AND SECOND MOST IMPORTANT. Q10hI You said that you use a particular news site to get the LATEST information about a fast moving story (e.g. OPT Q11C When thinking about the type of video news you consume online, which of the following statements applies best to you? Evaluate your strengths and weaknesses with this Survio survey and look for other opportunities for improvement. . Researchers at Northwestern University asked NFO WorldGroup to help them get additional information about your use of the media. /FontDescriptor 16 0 R upiS(WT!6Ld By filling out this 5-10 minute survey, you will help us obtain the very best results. Q10hi You said that you use a particular news site to get DEPTH AND ANALYSIS about a fast moving story (e.g. Q10c You said that you use social media to get to get ANALYSIS AND FURTHER DEPTH about a fast moving story (e.g. endobj The third asks you to describe yourself and your use of the media in general so that we can compare the answers of people in the survey. /LastChar 255 The Practice of Social Research | 13th Edition. Q10a Where do you tend to go for the VERY LATEST information on a fast moving news story (e.g. 3 0 obj Please select as many as apply to you, OPT 4c Where were you when you looked at/listened to the news yesterday? /Contents 11 0 R Control Group: 1257+:(67(51 81,9(56,7< RESEARCH STUDY P.O. (Please select all that apply). Are you sure you want to delete your template? << Location 4: 9 0 obj Do you know their habits and do you know which sections are the most read? Survio will process your answers into well-arranged tables and graphs. Experimental Group: Behaviorally and Geographically Targeted Digital Banners, 58% visited a store, dealer or other location, 33% saved the insert for future reference. Q5A/B: Which, if any, of the following have you used to access news in the last week? rWzy+fzo+7W+a$0n2j&{% |#"~9)%x#'J iO. The news brand/the name of the news outlet, Yes I have home delivery (for one or more days a week), Someone else paid for me to subscribe or access a digital news service, Access to special offers/subscribers club, Quality of specific area (eg sport, arts, technology, business), Quality of specific columnists, writers and journalists, Enables access wherever and whenever I want, Used stored payment details from news provider, Used other stored payment details from billing provider (eg apple, mobile company, paypal etc), National printed newspapers and/or their online sites/apps, Local printed newspapers and/or their online sites/apps, Radio, TV broadcasters and/or online sites/apps, Politically focussed magazines and/or online sites/apps, Political parties and/or their newsletters or online sites, Online specialist sites or political blogs, Social media such as Facebook and Twitter, Sent an email about a political candidate or issue, Joined a campaign via a social media site, Used the internet to organise or find a meeting/ event to attend, Contributed money to a political party or political cause, Used the internet to volunteer for a political activity, Followed a politician or political party or Twitter or subscribed to Facebook page, Smartphone made by Apple (iPhone 3, 4, 5), Smartphone by another manufacturer(e.g, Samsung , HTC, Sony, Nokia Lumia, Blackberry Z10 etc), Other internet connected phone (egolder Blackberry, Nokia feature phone), Laptop or desktop computer (at work or home), Tablet Computer made by Apple (e.g. If advertising is purchased, there should be a goal associated with its purchase. Those objectives can range from broad goals (branding, top of mind awareness, increased recognition) to specific goals (drive x sales, increase voter turnout, announce new location), but by having them in hand, newspaper campaigns can be tailored to meet the overall goal. For example, building top of mind awareness would best be served by a series of strip ads running section front over the year, with the inclusion of section sponsorships on the digital platform. While the announcement of a grand opening would benefit from a targeted single-sheet insert and a homepage takeover. Ask your newspaper for their print circulation, visitors on their digital platform, and their combined readership. This number will showcase the value or lack of within the market. OPT Q11D In thinking about your online news habits, which of the following statements applies best to you? earthquake, major riot or political crisis.) /LastChar 255 /F16 9 0 R The questionnaire template can be fully edited. /Resources << % Digital advertising is generally sold on a cost per thousand (CPM) basis and that model comes with a guarantee of delivery. Be sure to ask the exact volume of impressions you are guaranteed and then check your reporting to ensure you received that number. I highly recommend Survio as it is user-friendly and professional. << /Parent 2 0 R Survey creation is straightforward and simple. << Easy to navigate as a survey creator as well as a survey respondent. TO THE HOUSEHOLD MEMBER HELPING WITH THIS RESEARCH This 2003 survey focuses on your experience with the newspaper. Since the questionnaire is being mailed to only a select group of people, your answers are very important. While reaching your intended audience is essential, it is equally important to drive engagement. That action can range from visiting a store, telling a friend about an offer, clipping a coupon, purchasing a product, or other activities, but it will be impossible to complete your goal without the audience completing some action. For example, nine out of 10 news media readers took action as a result of reading or looking at a pre-printed insert that was included in their newspapers. earthquake, major riot or political crisis) which sources do you pay most attention to? Which of the following sites do you access? Which of the following sites do you access? Harrisburg, PA 17110. var ssaUrl = 'https://' + 'pixel.sitescout.com/iap/a49cde90cc1aa716';new Image().src = ssaUrl; (function(d) { var syncUrl = 'https://' + 'pixel.sitescout.com/dmp/asyncPixelSync'; var iframe = d.createElement('iframe'); (iframe.frameElement || iframe).style.cssText = "width: 0; height: 0; border: 0; display: none;"; iframe.src = "javascript:false"; d.body.appendChild(iframe); var doc = iframe.contentWindow.document; doc.open().write(''); doc.close(); })(document); Newspaper Readers are upscale diners: 64% of all U.S. adults who visited an upscale restaurant in the past 30 days are news media readers. /Count 3 I've been able to design multiple surveys in just a few minutes. /Resources << /Font << Save time and energy on your next newspaper buy by contacting MANSI Media. Our team of skilled media buyers specializes in newspaper advertising and local online placement. We can ask the questions on your behalf and ensure your campaign goes flawlessly. Contact our team and receive a free market analysis by emailing Help@MANSIMedia.com. It would be possible for you to control the frequency and type of alerts and to turn it on or off. OPT Q7d ii Which of the following brands did you make a one off payment to over the past year? Without a client name, a buyer is leaving potential savings on the table. In the case of newspapers, these questions revolve around a few key issues: The news media industry reaches a vast number of people, with over 136 million U.S. adults engaging with their products, either in print or online, regularly. This broad audience reflected in the local market by a combination of a newspaper print and digital readership. Q1d What is your highest level of education? /MediaBox [0 0 612 792] endobj /Subtype /TrueType /ProcSet [/PDF /Text /ImageB /ImageC] /Subtype /TrueType (tick all that apply). an earthquake, major riot or political crisis) MULTICODE. /BaseFont /Garamond-Italic It is definitely worth updating the free account to get more advanced features and make it an integral part of your workflow. << In appreciation for your participation we have enclosed $3. earthquake or major riot), which results do you tend to click on? /Type /Page The sole purpose of creating a questionnaire is to gather information, analyze data and then publish reports. A. Each group was given the same problems. >> YUMPU automatically turns print PDFs into web optimized ePapers that Google loves. (Choose up to THREE). With this information in hand, you are prepared to reach out to a newspaper and start your request. Which of the following statements most applies to you? Please select all that apply(multiple answers allowed, randomize), OPT2C: In which, if any, of the following ways have you used the Internet in the last year to get more involved in politics or express a political opinion? Attract new readers, expand the ranks of your loyal fans and increase editorial office turnover. Please select one answer, OPT9d Thinking specifically, about when you look for news on a TABLET, which of the following statements most applies to you? Use this publication satisfaction questionnaire template. 2022 Reuters Institute for the Study of Journalism, Senior Research Associate, Reuters Institute for the Study of Journalism, A Mile Wide, an Inch Deep: Online News and Media Use in the 2019 UK General Election, Journalism, Media, and Technology Trends and Predictions 2020, Trust will get worse before it gets better, Handling Inter-Generational Tensions in News Media.

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